At Girl Scouts of Kentuckiana we want to empower you to share the Girl Scout story with your community! Whether that is creating an event flyer or reaching out to share a great story with your local media we want to be there to help! Feel free to reach out to our Communications Team Whit Elam, Megan Bennett, and Maggie Peake.
When making a flyer or other branded element that will be shared with the public, you are required to include the Girl Scout logo and obtain Council permission to use it.
Use this quick checklist to make sure your flyer, form, or other Girl Scout piece follows key Girl Scout brand guidelines and standards:
Colors: All Girl Scouts materials should use three main colors: black, white and Girl Scout green. You can tell if it's Girl Scout green by the HEX number (#00b451), RGB number (R0 G180 B81), or PMS number (354). For a full listing of our colors please click here.
Full Name: Do not use Scouts alone. Ensure all references to the organization and program use our full unique name, Girl Scouts. Before shortening our Council's name to GSK, use the full name the first time it is mentioned with the acronym in parentheses—Girl Scouts of Kentuckiana (GSK).
Font: Please use Palatino for all Girl Scout branded materials.
Photos: Use close-up photos on your materials and stay away from Clip Art or copyrighted images. Focus on the action and ensure girls are depicted in strong, active, and adventurous ways.
Logo: Put the Girl Scouts of Kentuckiana logo on every external/public document/communication. Please fill out the one-time Logo Usage Agreement form for approval, along with a mock-up of your flyer or other material to email@example.com and you will be sent the logo.
Girl Scouts have many wow-worthy stories to share! Use our tools to connect with your local media and promote recruitment events, or how Girl Scouts are taking action, in your neighborhood. Please note, GSUSA handles all national media outreach and GSK staff reaches out to all major regional TV and radio. Focus on your local neighborhood newspapers and radio stations to avoid overlapping outreach. If you wish to contact other media, please coordinate with Megan Bennett to avoid causing confusion for our media friends or duplicating efforts.
Hi, my name is Juliette Low, and I am a volunteer for Girl Scouts of Kentuckiana. I would like to share some of the amazing work that Girl Scouts are doing right here in Owensboro!
After learning that some boys and girls will go without Christmas presents this year, Brownie Troop 0000 decided to organize a toy drive. The drive was held outside of Kroger on Saturday, December 9. The girls collected almost 70 toys and donated them to Toys for Tots.
Please see downloadable photos here: http://www.dropbox.com
Thank you and feel free to contact me at firstname.lastname@example.org for more details.
Juliette Gordon Low
In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts!
Most Girl Scouts have already given permission for Girl Scouts to take and use their photos to promote Girl Scouting when they registered as a member or signed up for a council event. However, those who opted out, should be identified by the event organizer to ensure their photo is not distributed publicly.
A Photo/Video Consent form is required for all non-Girl Scouts being photographed at events. Include copies of signed forms for non-Girl Scouts who are pictured in a photo that is submitted to Council (see tab below) for use in media, publications, etc.
The Trefoil is the simplest and most potent expression of our brand. It can be used when communicating with both internal and external audiences. It may be used alone for communications where the Girl Scout brand has already been established through prominent copy or other clear context. Otherwise, it should be used in combination with our council servicemarks.
Right click to save to use for your flyers or other marketing materials.
We are looking for your Girl Scout pictures and stories so we can share all the great things that girls are doing in our Council. We are seeking pictures of our Girl Scouts that are truly representative of our council. We are looking for diversity of abilities, race, ethnicity, age, geographic location, and type of troop activities to tell our full Girl Scout story and showcase all our Girl Scouts. We encourage you to share pictures where girls are social distancing and/or wearing masks in order to reflect our current reality. These pictures should be high resolution, preferably taken with a camera, so they can be used for marketing purposes.
Our legacy marks communicate our heritage’s enduring power. Use these marks exclusively for:
Communicating about Girl Scout history or historical events
Celebrating anniversaries or other time-related milestones
Creating merchandise for alums and other adults that evokes a sense of nostalgia (refer to our product and packaging standards for specific guidance on creating such merchandise)