Media and Brand Guidelines

At Girl Scouts of Kentuckiana we want to empower you to share the Girl Scout story with your community! Whether that is creating an event flyer or reaching out to share a great story with your local media we want to be there to help! Feel free to reach out to our Communications Team Whit Elam, Maggie Peake and Megan Bennett!

Logo Usage

When making a flyer or other branded element that will be shared with the public, you are required to include the Girl Scout logo and obtain Council permission to use it.

numbers Check out our brand checklist (below).

number1_32 Develop a mock-up of the piece for approval.

number3_32 Download and fill out the One-Time Logo Usage Agreement.

number4_32 Email to mdunlevy@gskentuckiana.org for approval.

number5_32 Upon approval, you’ll receive the hi-res version of requested logo(s) and can finalize, print, distribute as planned.

Brand Checklist

Use this quick checklist to make sure your flyer, form, or other Girl Scout piece follows key Girl Scout brand guidelines and standards:

arrow3-right_32_green Colors: All Girl Scouts materials should use three main colors: black, white and Girl Scout green. You can tell if it's Girl Scout green by the HEX number (#00b451), RGB number (R0 G180 B81), or PMS number (354). For a full listing of our colors please click here.

arrow3-right_32_green Full Name: Do not use Scouts alone. Ensure all references to the organization and program use our full unique name, Girl Scouts. Before shortening our Council's name to GSK, use the full name the first time it is mentioned with the acronym in parentheses—Girl Scouts of Kentuckiana (GSK).

arrow3-right_32_green Font: Please use Palatino for all Girl Scout branded materials.

arrow3-right_32_green Photos: Use close-up photos on your materials and stay away from Clip Art or copyrighted images. Focus on the action and ensure girls are depicted in strong, active, and adventurous ways.

Logo: Put the Girl Scouts of Kentuckiana logo on every external/public document/communication. Please fill out the one-time Logo Usage Agreement form for approval, along with a mock-up of your flyer or other material to mdunlevy@gskentuckiana.org and you will be sent the logo.

Shapes: The brand has shapes in all colors that match the badge shapes. To receive a shape file, please look at the color palette and shape listing and send request to mdunlevy@gskentuckiana.org.

Publicity

Girl Scouts have many wow-worthy stories to share! Use our tools to connect with your local media and promote recruitment events, or how Girl Scouts are taking action, in your neighborhood. Please note, GSUSA handles all national media outreach and GSK staff reaches out to all major regional TV and radio. Focus on your local neighborhood newspapers and radio stations to avoid overlapping outreach. If you wish to contact other media, please coordinate with Megan Bennett to avoid causing confusion for our media friends or duplicating efforts.

Tips:

Be brief and to-the-point. Editors are busy people!
Be specific with times, dates and details.
Tell the editor why including your submission would benefit their readers.
If there is a specific section in the publication that your submission would fit well in, suggest your story be placed in it. You’ll earn brownie points by signaling you follow their publication.
Include a quality photograph (not fuzzy or grainy) that is interesting to look at and depicts the go-getter, innovator, risk-taker and leader spirit.
Girls doing activities, working together as a troop, or experiencing an outdoor adventure are all great photo ops.
Do not include attachments because it is common for messages with attachments from unknown sources to be filtered into junk mail. Instead, provide images using a file sharing tool like dropbox.com.
Spelling and grammar matter! Some editors might discount the credibility of your submission if it has excessive errors.
Don’t forget to include your contact info. Editors may want further information about your submission.

Sample Message:

Hi, my name is Juliette Low, and I am a volunteer for Girl Scouts of Kentuckiana. I would like to share some of the amazing work that Girl Scouts are doing right here in Owensboro!

After learning that some boys and girls will go without Christmas presents this year, Brownie Troop 0000 decided to organize a toy drive. The drive was held outside of Kroger on Saturday, December 9. The girls collected almost 70 toys and donated them to Toys for Tots.

Please see downloadable photos here: http://www.dropbox.com

Thank you and feel free to contact me at jglow@gmail.com for more details.

Thank you,

Juliette Gordon Low

Photo Release

In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts!

Most Girl Scouts have already given permission for Girl Scouts to take and use their photos to promote Girl Scouting when they registered as a member or signed up for a council event. However, those who opted out, should be identified by the event organizer to ensure their photo is not distributed publicly.

A Photo/Video Consent form is required for all non-Girl Scouts being photographed at events. Include copies of signed forms for non-Girl Scouts who are pictured in a photo that is submitted to Council (see tab below) for use in media, publications, etc.

Trefoil

The Trefoil is the simplest and most potent expression of our brand. It can be used when communicating with both internal and external audiences. It may be used alone for communications where the Girl Scout brand has already been established through prominent copy or other clear context. Otherwise, it should be used in combination with our council servicemarks.

Right click to save to use for your flyers or other marketing materials.

Share Your Photos and Stories

We are looking for your Girl Scout pictures and stories so we can share all the great things that girls are doing in our Council. We are seeking pictures of our Girl Scouts that are truly representative of our council. We are looking for diversity of abilities, race, ethnicity, age, geographic location, and type of troop activities to tell our full Girl Scout story and showcase all our Girl Scouts. We encourage you to share pictures where girls are social distancing and/or wearing masks in order to reflect our current reality. These pictures should be high resolution, preferably taken with a camera, so they can be used for marketing purposes.

Submit your story and/or photos.

Legacy Marks

Our legacy marks communicate our heritage’s enduring power. Use these marks exclusively for:

Communicating about Girl Scout history or historical events
Celebrating anniversaries or other time-related milestones
Creating merchandise for alums and other adults that evokes a sense of nostalgia (refer to our product and packaging standards for specific guidance on creating such merchandise)

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